Masterclass Archives - Press Gazette https://pressgazette.co.uk/subject/masterclass/ The Future of Media Wed, 23 Sep 2026 16:07:13 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://pressgazette.co.uk/wp-content/uploads/sites/7/2022/09/cropped-Press-Gazette_favicon-32x32.jpg Masterclass Archives - Press Gazette https://pressgazette.co.uk/subject/masterclass/ 32 32 How S&P Global nurtures a niche audience worth billions in revenue https://pressgazette.co.uk/publishers/b2b/how-sp-global-nurtures-a-niche-audience-worth-billions-in-revenue/ Wed, 23 Sep 2026 10:10:04 +0000 https://pressgazette.co.uk/?p=257324 Headshot of Steve Matthewson, head of news at S&P Global Market Intelligence.

Head of news at S&P Global Market Intelligence shares his insights.

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]]> B2B publishers targeting niche audiences must understand the individual readers behind their corporate subscriptions, said Steve Matthewson, head of news at S&P Global Market Intelligence.

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]]> Podcast mastery: How publishers can find an audience and make money from it https://pressgazette.co.uk/podcasts/podcast-mastery-how-publishers-can-find-an-audience-and-make-money-from-it/ Tue, 08 Sep 2026 07:50:12 +0000 https://pressgazette.co.uk/?p=256682 Chris Stone, executive producer for podcasts and video at the New Statesman and founder of Podcast Crew. Picture: Submitted

Podcast Crew founder and New Statesman executive producer Chris Stone shares his insights.

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]]> Publishers must identify a target audience and niche before launching a podcast, according to Chris Stone, executive producer for podcasts and video at The New Statesman.

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]]> LLM citation mastery: Tips from Axios publisher Nicholas Johnston https://pressgazette.co.uk/platforms/llm-citation-mastery-tips-from-axios-publisher-nicholas-johnston/ Thu, 27 Aug 2026 11:07:31 +0000 https://pressgazette.co.uk/?p=256475 Headshot of Axios publisher Nicholas Johnston

Axios signed a three-year content licensing deal with OpenAI last year.

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]]> SEO is “not the answer anymore” as publishers risk falling behind if they don’t understand how their content is used and surfaced by LLMs, according to Axios publisher Nicholas Johnston.

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]]> Social media content creation mastery: Tips for publishers from DMG New Media https://pressgazette.co.uk/social_media/social-media-content-creation-mastery-tips-for-publishers-from-dmg-new-media/ Tue, 25 Aug 2026 07:24:54 +0000 https://pressgazette.co.uk/?p=255790 Screenshots of Tikstoks and Instagram posts from the Daily Mail: 'Breaking news' format partnership with Primark, Daily mail Sport following fan stories and fashion and beauty brand Eliza Instagram post on clothes shopping.

Social publisher DMG New Media has 25 in-house creators.

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]]> Publishers should focus on publishing original and creator-led content on social media to boost audiences and advertising revenue, according to DMG New Media, the social publishing arm of the Daily Mail.

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]]> PMforaday Daily Mail's PM for a Day series on Instagram. Picture: Instagram screenshot by Press Gazette Subscriber retention mastery: Tips for publishers from The Economist https://pressgazette.co.uk/publishers/digital-journalism/subscriber-retention-mastery-tips-for-publishers-from-the-economist/ Tue, 18 Aug 2026 08:53:31 +0000 https://pressgazette.co.uk/?p=255844 Nada Arnot, executive VP for marketing at The Economist

The Economist has a 93% subscription retention rate on its B2B offering.

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]]> Publishers should focus on the quality of engagement over driving volume in order to improve subscriber retention, according to The Economist.

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]]> economistinsider Economist Insider landing page on the Economist website EconomistPlay Economist Play was launched in July 2025. Picture: The Economist / Youtube Live blogging mastery: Tips for publishers from Guardian’s Andrew Sparrow https://pressgazette.co.uk/publishers/digital-journalism/live-blogging-mastery-tips-for-publishers-from-guardians-andrew-sparrow/ Wed, 05 Aug 2026 08:44:43 +0000 https://pressgazette.co.uk/?p=255587 Andrew Sparrow in front of Houses of Parliament.

The Guardian gets up to 15% of its total page views from live blogs.

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]]> Publishers looking to succeed in live blogs need to focus on “intensely newsy” topics and write with personality, according to The Guardian’s Andrew Sparrow.

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]]> Guardian live blogs timeline feature Guardian live blogs timeline feature First-party data mastery: Tips for publishers from Norway’s Schibsted Media https://pressgazette.co.uk/paywalls/first-party-data-tips-for-publishers/ Wed, 15 Jul 2026 08:49:37 +0000 https://pressgazette.co.uk/?p=254820 Gustaf Eriksson, executive vice president of consumer business at Schibsted Media (left), selection of Schibsted's brands (top right) and Schibsted homepage screenshot (bottom right). Pictures: Schibsted

Schibsted Media has 1.25 million digital-only subscribers across its newsbrands.

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]]> Publishers looking to collect first-party data should skip registration walls and offer low-cost subscription trials instead, according to Norwegian media company Schibsted which has shared its tips for other publishers.

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]]> Video monetisation mastery: Tips for publishers from JWX https://pressgazette.co.uk/marketing/video-monetisation-mastery-tips-for-publishers-from-jwx/ Mon, 06 Jul 2026 09:29:23 +0000 https://pressgazette.co.uk/?p=253457 John Nardone, CEO of JWX Connatix (left), and homepage screenshots

Leading website publishers are seeing up to one third of ad revenue come from video.

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]]> Press Gazette asked the CEO of leading video delivery and monetisation platform JWX John Nardone to share his insights on how publishers can optimise their video output.

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]]> Newsletter mastery: Tips for publishers from Edinburgh Minute https://pressgazette.co.uk/newsletters/newsletter-tips-for-publishers-edinburgh-minute/ Thu, 11 Jun 2026 09:45:38 +0000 https://pressgazette.co.uk/?p=252577 Michael MacLeod, founder of The Edinburgh Minute and The London Minute.

Michael MacLeod on how he built a sustainable local newsletter business.

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]]> Edinburgh Minute founder Michael MacLeod has shared his newsletter tips for publishers.

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]]> EdinburghMinute The Edinburgh Minute's Instagram showing tags to linked organisations etc. Picture: Instagram screenshot ‘Search isn’t dead, it’s fragmenting’: How to manage Google traffic decline https://pressgazette.co.uk/publishers/search-isnt-dead-its-fragmenting-how-to-manage-google-traffic-decline/ Thu, 05 Feb 2026 08:06:22 +0000 https://pressgazette.co.uk/?p=248606 Google search for 'Ed Sheeran wife', the type of search being impacted by arrival of AI Overviews, which brings up a summary citing sources like ABC News and the BBC

SEO leaders at Daily Mail, Telegraph and Bauer among those urging against ‘Google zero’ fatalism.

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]]> Talk of “Google zero” has been overplayed, according to audience growth experts at leading UK publishers who say the right content can still do well on search.

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