Axios Archives - Press Gazette https://pressgazette.co.uk/subject/axios/ The Future of Media Tue, 29 Sep 2026 11:39:01 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://pressgazette.co.uk/wp-content/uploads/sites/7/2022/09/cropped-Press-Gazette_favicon-32x32.jpg Axios Archives - Press Gazette https://pressgazette.co.uk/subject/axios/ 32 32 Journalism job cuts in 2026 tracked: Latest from BBC Sport, Reach, Forbes https://pressgazette.co.uk/news/journalism-job-cuts-in-2026-updates/ Tue, 29 Sep 2026 11:38:56 +0000 https://pressgazette.co.uk/?p=247608 BBC Sport offices in Salford Quays.

Press Gazette rolling updates on redundancies made in 2026.

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BBC Sport is reportedly cutting around 41 jobs and creating five roles, meaning a net loss of 36 people as part of money-saving measures announced to staff.

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Who’s suing AI and who’s signing latest: OpenAI signs first India deals https://pressgazette.co.uk/platforms/news-publisher-ai-deals-lawsuits-openai-google/ Wed, 23 Sep 2026 09:24:11 +0000 https://pressgazette.co.uk/?p=224907

Full round-up of publishers versus AI litigation and licensing deals around the world.

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OpenAI has signed partnership deals with India’s two largest newspaper groups.

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LLM citation mastery: Tips from Axios publisher Nicholas Johnston https://pressgazette.co.uk/platforms/llm-citation-mastery-tips-from-axios-publisher-nicholas-johnston/ Thu, 27 Aug 2026 11:07:31 +0000 https://pressgazette.co.uk/?p=256475 Headshot of Axios publisher Nicholas Johnston

Axios signed a three-year content licensing deal with OpenAI last year.

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SEO is “not the answer anymore” as publishers risk falling behind if they don’t understand how their content is used and surfaced by LLMs, according to Axios publisher Nicholas Johnston.

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Time and Axios turn AI prominence into advertising revenue https://pressgazette.co.uk/marketing/time-and-axios-turn-ai-prominence-into-advertising-revenue/ Wed, 24 Jun 2026 10:57:48 +0000 https://pressgazette.co.uk/?p=254123 Pictured (left to right) on Press Gazette News Yacht at Cannes on 23 June: Mark Howard, COO, Time; Imogen Fox, global chief advertising officer, The Guardian; Isabel Perry, global EVP of strategy, Dept; Michael Sadicario, EVP, Enterprise Media & Retail Partnerships, North America, Equativ; Dominic Ponsford, Press Gazette who discussed AI revenue drivers

Key insights from Press Gazette's News Yacht event at the Cannes Lions Festival of Creativity.

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Time chief operating officer Mark Howard has explained how the US newsbrand is already commercialising an invisible bot-readable version of its website which is used to promote sponsored content.

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Martin Ashplant, product development and operations director PA Media; Hannah Blake, MD of new media at Mail Metro Media; Jacqueline Cameron, chief revenue officer of Axios; Mike Peralta, chief revenue officer at Future and Dominic Ponsford from Press Gazette. Picture: Press Gazette Martin Ashplant, product development and operations director PA Media; Hannah Blake, MD of new media at Mail Metro Media; Jacqueline Cameron, chief revenue officer of Axios; Mike Peralta, chief revenue officer at Future and Dominic Ponsford from Press Gazette. Picture: Press Gazette Karl Wells, CRO, Washington Post: Katie Vanneck-Smith, CEO, Hearst and Juliet Scott-Croxford, president of N Karl Wells, CRO, Washington Post: Katie Vanneck-Smith, CEO, Hearst and Juliet Scott-Croxford, president of N
Output down, page views up: Axios shifts from volume to value https://pressgazette.co.uk/north-america/axios-page-views-output-less-is-more-strategy/ Thu, 07 May 2026 10:32:14 +0000 https://pressgazette.co.uk/?p=252112 Left: Axios head of news Ben Berkowitz and right: Iran anchor page with top headline 'Iran gives the US new response on draft peace deal'

Axios output in Q1 was down 22% compared to a year earlier but page views were up 30%.

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US newsbrand Axios has cut its output by almost a quarter to concentrate on adding “real value” for its high-level readers and stop chasing traffic – but page views have grown anyway.

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Axios Local ramps up expansion again as part of ‘path to profitability’ https://pressgazette.co.uk/newsletters/axios-local-newsletters-scale-cities-profit/ Tue, 05 May 2026 08:54:06 +0000 https://pressgazette.co.uk/?p=252180 Axios Local promo page, showing Axios Denver newsletter with 'Palantir to move headquarters to Colorado' headline

Local newsletter business has doubled paying members since end of 2025.

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Axios will have a local newsletter in 43 US cities by the end of 2026 as it continues to expand.

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AxiosLocalmember A list of the 35 cities Axios Local is currently active in, April 2026.
Diversify or die? 23 media leaders reveal how to make news pay in 2025 https://pressgazette.co.uk/publishers/news-revenue-trends-2025/ Fri, 20 Dec 2024 10:12:34 +0000 https://pressgazette.co.uk/?p=235173 News leaders who contributed to Press Gazette’s 2025 revenue article. Top row from left: Independent chief executive Christian Broughton, Reach chief revenue officer Piers North, The Ankler CEO Janice Min. Middle row: Dailymail.com US editor-in-chief Katie Davies, FT chief commercial officer Jon Slade, Politico CEO Goli Sheikholeslami. Bottom row: Reuters News president Paul Bascobert, Business Insider CEO Barbara Peng, Bell Media president Sean Cohan. Pictures courtesy of respective news organisations with exception of Broughton and North (both by Press Gazette)

Senior editorial and commercial leaders at 23 news publishers share their expectations and challenges for 2025.

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Twenty-three media leaders representing some of the biggest names in US and UK publishing have shared their insight into the key news revenue trends for 2025.

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Deborah Arthurs, Editor of Metro, or ofPhotography Natasha Pszenicki Deborah Arthurs, editor of Metro. Picture: Natasha Pszenicki joshawtry-2021 Josh Awtry, SVP audience development at Newsweek. Picture: Josh Awtry BenBailey2 Ben Bailey, Mail Online global editorial director. Picture: DMG Media paulbascobert0231 Reuters News president Paul Bascobert. Picture: Reuters Jon Birchall Ladbible Group director of editorial strategy Jon Birchall Christian Broughton Christian Broughton. Picture: Dominic Ponsford, Press Gazette JLCheadshot1 Axios chief revenue officer Jacquelyn Cameron. Picture: Axios The Sun publisher Dominic Carter The Sun publisher Dominic Carter (No photographer credit needed) Sean Cohan, Bell Media president KatieDavies11 Katie Davies, Dailymail.com US editor-in-chief. Picture: DMG Media Geoff Marsh-compressed GB News chief digital officer Geoff Marsh. Picture: GB News JaniceMinAnklerMedia Ankler Media chief executive Janice Min. Picture: Todd Williamson Photo © 2022 – ASV Photography Ltd.www.ASVphotos.com Reach chief revenue officer Piers North at the Future of Media Technology Conference in 2022. Picture: ASV Photography Ltd BarbaraPengPhotoCreditBusinessInsider Barbara Peng. Picture: Business Insider scotttaylor_022024gn02 Taylor Scott, The Hill’s Head of product. Picture: The Hill Goli-Sheikholeslami-POLITICO Goli Sheikholeslami, chief executive officer of Politico Media Group. Picture: Politico JonSladecrop13 Jon Slade, Financial Times chief commercial officer. Picture: FT Justin B Smith Semafor chief executive Justin B Smith, the chief executive of Semafor. Picture: Semafor farahheadshots_01.07.15_abp237762__2__480 Farrah Storr, head of partnerships, UK and Europe, Substack. Picture: Substack krissah-thompson-washington-post Krissah Thompson, managing editor of The Washington Post. Picture: The Washington Post ASV19173 Kyle Vinansky, Forbes SVP global sales, speaking at Press Gazette's Future of Media Technology conference in September 2024. Picture: ASV Photography/Press Gazette _-48 Dow Jones chief marketing officer Sherry Weiss at Press Gazette's Media Strategy Network event in New York in November 2024. Picture: Press Gazette
Top publishers saw less traffic on day of 2024 US election versus 2020 https://pressgazette.co.uk/north-america/news-publishers-2024-us-election-traffic-down/ Fri, 15 Nov 2024 10:21:55 +0000 https://pressgazette.co.uk/?p=233988 President Donald Trump talks to the media at a public press event following the RNC debate in Houston, Texas. The picture illustrates a data piece looking at how web traffic to top news publishers over the 2024 election differed from 2020.

The AP and NBC News saw their traffic grow while the NYT, CNN and Fox all shed visitors.

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Top news sites collectively received 7.5% fewer visits on the Tuesday and Wednesday of the 2024 US election than they did on those days in 2020, data from Similarweb shows.

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The joy of text: Publishers use old tech to reach new readers https://pressgazette.co.uk/platforms/platform-profiles/subtext-news-publishers/ Thu, 26 Sep 2024 07:00:00 +0000 https://pressgazette.co.uk/?p=232516 Two screenshots of Subtext threads as a member of the public would see them: one from Washington Post columnist Karen Tumulty, and one from Forbes. Pictures: Subtext

Subscriber acquisition and retention, traffic driving and affiliate revenue strategies all named as text use cases.

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Could old-fashioned SMS texting be a more reliable alternative to fickle social media algorithms for publishers?

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MainInbox-XL1 A screenshot of the Subtext dashboard with incoming texts from the audience. Picture: Subtext
Why the future of digital-only local news may be small, focused and based on email https://pressgazette.co.uk/publishers/regional-newspapers/why-the-future-of-digital-only-local-news-may-be-small-focused-and-based-on-email/ Thu, 24 Aug 2023 07:00:00 +0000 https://pressgazette.co.uk/?p=217348 Digital local news editors and founders Joshi Herrmann, Sara Kehaulani Goo and Scott Brodbeck

Three digital-only editors on why local news needs to reduce quantity and focus on quality.

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The local news problem is simply stated: fewer people want newspapers because their phones are better at providing them with information on demand. And the economics of providing local news digitally are all but impossible: local audiences are too small to generate the page views needed to fund them via advertising.

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