SVP of digital consumer revenue at Advance Local Ann Poe shares her insights on dynamic paywalls.

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How news publishers can benefit from data-informed pricing.

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Mather Senior Managing Director, Pete Doucette, explains how publishers can address digital revenue challenges

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Free white paper from Mather Economics on using analytics to drive publisher revenue.

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Partner content*: Publishers should take a holistic approach to monetising content and look at the lifetime value of a customer if they want to understand how to make publishing news online pay. Business consultancy Mather Economics – which counts Le Monde, Bloomberg and the Wall Street Journal among its many clients – said publishers should …

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*Partner Content: Mather Economics is the global leader in subscription analytics and yield management. They apply world-class data science to optimize customer acquisition, engagement, retention, and profitability.​ A revenue-first strategy for media companies requires harnessing the power of data to maximize multiple revenue streams and optimising how every piece of content supports revenue creation. Mather’s …

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