Economist video strategy: ‘We did 50 pilot shows before launching Insider’
Executive editor Andrew Palmer on how brand is putting text-based journalists on screen.
ByThe Economist
Revealed: Future of Media Awards 2026 winners
The Times and Belfast Telegraph named national and regional websites of the year.
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Subscriber retention mastery: Tips for publishers from The Economist
The Economist has a 93% subscription retention rate on its B2B offering.
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‘Travesty’ if publishers don’t take up chance to opt out of Google AI Overviews
New Google deals mean publishers can’t opt out of AI indexing.
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Premium video has boosted subscriber retention for The Economist
Subscriber perk Economist Insider helping to lower churn.
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Economist president Luke Bradley-Jones to become group CEO
Lara Boro steps down after seven years leading The Economist Group.
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News booms on Youtube: BBC goes top as leading publishers grow 16%
Ranking of all English-language publishers on Youtube with more than one million subscribers.
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At least 62 English language news publishers now have 100k+ online subs
Exclusive new 100k Club ranking of top paid-for online news publishers.
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