Reality Wars Archives - Press Gazette https://pressgazette.co.uk/subject/reality-wars/ The Future of Media Fri, 18 Sep 2026 11:23:56 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://pressgazette.co.uk/wp-content/uploads/sites/7/2022/09/cropped-Press-Gazette_favicon-32x32.jpg Reality Wars Archives - Press Gazette https://pressgazette.co.uk/subject/reality-wars/ 32 32 Prominent art therapist quoted by Vice, Forbes and others is AI-generated https://pressgazette.co.uk/news/prominent-art-therapist-quoted-by-vice-forbes-and-others-is-ai-generated/ Fri, 18 Sep 2026 09:23:05 +0000 https://pressgazette.co.uk/?p=257235 Profile pic of Dr Eleni Nicolaou is AI generated. She has been quoted in Vice, Psychology and numerous other titles.

Expert in residence for art materials website is widely-quoted psychology expert.

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]]> A supposed art therapist who was widely quoted on psychological topics by news outlets around the world has been removed from journalist response service Qwoted after her details were found to be false.

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]]> jacob Tech websites remove articles after failing to verify journalists exist https://pressgazette.co.uk/news/tech-websites-remove-articles-after-failing-to-verify-journalists-exist/ Thu, 03 Sep 2026 10:26:43 +0000 https://pressgazette.co.uk/?p=256665 Press Gazette has been unable to verify the existence of four more tech writers.

Press Gazette raises questions about four more prolific tech writers who cover world of crypto.

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]]> Press Gazette has raised questions about four more prolific finance journalists who have so far been unable to verify their identities and have written for a number of well-known journalism brands.

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]]> Fake Forbes websites and the PR agency offering guaranteed coverage – at a price https://pressgazette.co.uk/news/fake-forbes-websites-and-the-pr-agency-offering-guaranteed-coverage-at-a-price/ Wed, 12 Aug 2026 09:44:03 +0000 https://pressgazette.co.uk/?p=256067 Fake Forbes websites and the PR agency Baden Bower

Fake iterations of the Forbes website are packed with AI-generated and promotional content.

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]]> Two fake and largely AI-generated websites purporting to be published by Forbes appear to be packed with paid-for promotional content.

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]]> baden_bnower Journalist response platform plays ‘whack-a-mole’ against AI deluge of PR content https://pressgazette.co.uk/news/journalist-response-platform-plays-whack-a-mole-against-ai-deluge-of-pr-content/ Mon, 27 Jul 2026 07:18:17 +0000 https://pressgazette.co.uk/?p=255424 AI-generated experts Grace Carter, James Allen and Dan Brown have been widely quoted in mainstream news media.

Three more widely-published experts touted by PR industry appear not to exist

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]]> US-based journalist response platform Qwoted has banned hundreds of PR agencies, executives and ‘experts’ who either appear not to exist, use AI to write or opine on areas outside their expertise. 

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]]> Journalist fired by Clickout Media saw robot reporter take over their byline https://pressgazette.co.uk/news/journalist-fired-by-clickout-media-saw-robot-reporter-take-over-their-byline/ Thu, 09 Jul 2026 08:16:48 +0000 https://pressgazette.co.uk/?p=254675 Chinese robot pictured at Web Summit in Lisbon. Used to illustrate stories about AI and journalism

AI-generated 'ghost' reporter revealed as tactic of 'parasite SEO' specialists.

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]]> A freelance writer who worked for publishing and SEO company Clickout Media has revealed how AI-written articles continued to appear under his name after he was made redundant.

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]]> AI reporters churn out error-strewn stories for football websites https://pressgazette.co.uk/news/ai-reporters-churn-out-error-strewn-stories-for-football-websites/ Fri, 19 Jun 2026 15:09:28 +0000 https://pressgazette.co.uk/?p=253932 An AI-generated article on Football Blog

Reputable online football brands have been taken over by 'parasite SEO' firm Clickout Media.

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]]> Three reputable sport news websites – She Kicks, Football Blog and Sportscasting – have introduced AI-generated reporters whose reports are strewn with errors and fabrications.

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]]> Telegraph, Sun and Mirror hoaxed by AI picture of Thai police in drag https://pressgazette.co.uk/news/thai-police-in-drag/ Thu, 28 May 2026 07:22:05 +0000 https://pressgazette.co.uk/?p=253139 Thai police in AI hoax

Image shared on Thai police Facebook page was created using AI.

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]]> UK and US news outlets have fallen victim to an AI-generated hoax after publishing reports that Thai police dressed in drag to arrest a drug dealer.

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]]> thailand_ai Prolific finance journalists facing questions over identities https://pressgazette.co.uk/news/prolific-finance-journalists-facing-questions-over-identities/ Tue, 12 May 2026 21:01:02 +0000 https://pressgazette.co.uk/?p=252567

Authors behind more than 1,000 articles decline to share evidence they are real.

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]]> Four prolific financial journalists who cover the world of cryptocurrency have ignored repeated requests by Press Gazette to verify their identities.

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]]> reubenee liebkinddd Press Gazette exposé of parasite SEO firm removed from Google results https://pressgazette.co.uk/news/parasite-seo-clickout-media-google/ Mon, 30 Mar 2026 13:18:24 +0000 https://pressgazette.co.uk/?p=250873 Clickout Media homepage screenshot, with tagline 'Powering Brands With Marketing & Growth'

Story removed from Google index after bogus copyright complaint.

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]]> A Press Gazette investigation into parasite SEO firm Clickout Media has been removed from Google’s search index after a spurious legal complaint.

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]]> The SEO parasites buying, exploiting and ultimately killing online newsbrands https://pressgazette.co.uk/news/the-seo-parasites-buying-exploiting-and-ultimately-killing-online-newsbrands/ Wed, 25 Mar 2026 19:52:22 +0000 https://pressgazette.co.uk/?p=250693 Website of Charlie Gard Foundation now promotes gambling for SEO firm

An investigation into Clickout Media, the SEO company killing websites with AI content.

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]]> Parasitical SEO companies are buying respected online news outlets in order to harvest their reputations before leaving behind a ruined shell.

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