What publishers can learn from creators: ‘Be audience, not platform, obsessed’
Senior leaders from Guardian and BBC spoke about creator economy at Press Gazette event.
ByVideo Journalism
Video monetisation mastery: Tips for publishers from JWX
Leading website publishers are seeing up to one third of ad revenue come from video.
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Premium video has boosted subscriber retention for The Economist
Subscriber perk Economist Insider helping to lower churn.
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Reuters releases first documentary in bid to reach new audiences
Reuters invested in visual investigations with two new roles this year.
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Wall Street Journal video team recentres around ‘journalism that’s worth paying for’
Head of video Maral Usefi explains six pillars of video strategy implemented in past six months.
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Sun grows video audience to 1bn+ monthly views with 25 new shows
The Sun’s Jon Lloyd on a year of aggressive expansion into video.
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How Dave Jorgenson took the Washington Post video audience with him
Video was not getting support it needed says former ‘Washington Post Tiktok guy’.
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Publishers ‘should be making £1m a year’ from a successful Youtube channel
Youtube “feels different” to other third-party platforms in terms of monetising publisher relationships.
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